Heineken’s new ad called “Departure Roulette” really shows you what a creative marketing team can come up with. You would think a travel company could have beat them to the punch on this one. It is a great ad and concept. This is something you wouldn’t expect to see from a beer company. It really has nothing at all to do with beer. I think that is what makes it so creative… IMO.
Now for the button… would you have the guts to punch it. At first I was not so sure. I think it would depend on why I was at the airport. Most of the time when I’m in an airport it’s because I’m about to leave for vacation. So I’m not so sure I would trade the known for the unknown.
They have said that hotel and air was comped and Heineken did give $2,000 in spending cash. however that has not been confirmed by Heineken just some thing we saw on the net.